"And Sihon would not allow Israel to pass through his border" (Numbers 21:23). He said to them: The whole purpose of the Canaanites — we were hired only so that I would not let you pass. Immediately, "and Sihon gathered" (Numbers 21:23). And why was his name called Sihon? Because he went after speech (sichah). And what was his name? Canaani was his name.
Why Sihon the Canaanite Refused Israel Passage at His Border
Midrash Aggadah, Numbers 21:23
ולא נתן סיחון את ישראל עבור בגבולו. אמר להם כל עצמם של כנעניים לא שכחנו אלא כדי שלא אניח אתכם לעבור, מיד ויאסוף סיחון, ולמה נקרא שמו סיחון, שהי' הולך אחר שיחה, ומה שמו, כנעני שמו: