Rabbi Jehudah said: Because of the name Adamah (ground) whence he was taken, his name was called Adam. Rabbi Joshua ben Ḳorchah said: He was called Adam because of his flesh and blood (dām). He said to him: Adam! Adam! And when an help-mate had been built for him, his name was called êsh (fire), and she (was called) êsh (fire).
What did the Holy One, blessed be He, do? He put His name (יה) between their (names), saying: If they go in My ways || and keep all My precepts, behold My name is given to them, it will deliver them from all distress. If they do not (walk in My ways), behold I will take away My name from their (names), and they will become êsh (fire). And fire consumes fire, as it is said, "For it is a fire that consumeth unto destruction" (Job 31:12).