"And God appeared to Jacob again," and so on. Rabbi Yitzchak opened: "An altar of earth you shall make for Me," and so on (Exodus 20:21). If this one, who built an altar in My name, behold I am revealed to him and bless him, as it is written, "I will come to you and bless you" (same) - then Jacob, whose likeness is engraved on My throne, how much more so. Rabbi Levi opened: "and an ox and a ram for peace offerings," and so on, "Blessed are you in your coming in" (Deuteronomy 28:6) - when he came into the house of his father-in-law he was laden with blessings, "And God Almighty bless you"; when he went out from the house of his father-in-law he was laden with blessings, "And God appeared to Jacob," and so on. Rabbi Berechiah opened: "And you will decree a thing, and it will be established for you, and on your ways light will shine" (Job 22:28) - on your two ways: when he came into his father-in-law's house he was laden with blessings, when he went out from his father-in-law's house he was laden with blessings. "He confirms the word of His servant and fulfills the counsel of His messengers" (Isaiah 44:26) - one angel was revealed to Jacob our father and said to him, He is destined to be revealed to you at Bethel and to change your name, and so on; Jerusalem, of which all the prophets prophesy, how much more so. "And God appeared to Jacob again" - as at the first; just as at the first by means of an angel, so the second time by means of an angel. Rabbi Abba bar Kahana said: "again" means, I do not single out My name upon a creature. (Genesis 35:11) "I am God Almighty, be fruitful and multiply" - meaning, they had not yet been fruitful and multiplied. The man is commanded concerning being fruitful and multiplying, [but the woman is not commanded concerning being fruitful and multiplying].
God Appears Again to Jacob, Who Built an Altar
Yalkut Shimoni on Torah 135:3
וַיֵּרָא אֱלֹהִים אֶל יַעֲקֹב עוֹד וְגוֹ', רַבִּי יִצְחָק פָּתַח, "מִזְבַּח אֲדָמָה תַּעֲשֶׂה לִי" וְגוֹ' וּמַה זֶה שֶׁבָּנָה מִזְבֵּחַ לִשְׁמִי הֲרֵינִי נִגְלֶה עָלָיו וּמְבָרְכוֹ, כְּדִכְתִיב (שם) "אָבוֹא אֵלֶיךָ וּבֵרַכְתִּיךָ", יַעֲקֹב שֶׁאִיקוּנִין שֶׁלּוֹ חָקוּק בְּכִסְאִי עַל אַחַת כַּמָּה וְכַמָּה. רַבִּי לֵוִי פָּתַח, "וְשׁוֹר וָאַיִל לִשְׁלָמִים" וְגוֹ' "בָּרוּךְ אַתָּה בְּבֹאֶךָ", בְּבוֹאוֹ לְבֵית חָמִיו נִטְעַן בְּרָכוֹת, "וְאֵל שַׁדַּי יְבָרֵךְ אֹתְךָ". בְּצֵאתוֹ מִבֵּית חָמִיו נִטְעַן בְּרָכוֹת, וַיֵּרָא אֱלֹהִים אֶל יַעֲקֹב וְגוֹ'. רַבִּי בֶּרֶכְיָה פָּתַח, (איוב כב, כח) "וְתִגְזַר אֹמֶר וְיָקָם לָךְ וְעַל דְּרָכֶיךָ נָגַהּ אוֹר" עַל שְׁנֵי דְּרָכֶיךָ, בְּבוֹאוֹ לְבֵית חָמִיו נִטְעַן בְּרָכוֹת, בְּצֵאתוֹ מִבֵּית חָמִיו נִטְעַן בְּרָכוֹת. (ישעיה מד, כו) "מֵקִים דְּבַר עַבְדּוֹ וַעֲצַת מַלְאָכָיו יַשְׁלִים" מַלְאָךְ אֶחָד נִגְלָה עַל אָבִינוּ יַעֲקֹב וְאָמַר לוֹ עָתִיד הוּא לְהִגָּלוֹת עָלֶיךָ בְּבֵית אֵל וּלְהַחֲלִיף אֶת שִׁמְךָ וְכוּ' יְרוּשָׁלַיִם שֶׁכָּל הַנְּבִיאִים מִתְנַבְּאִים עָלֶיהָ עַל אַחַת כַּמָּה וְכַמָּה. וַיֵּרָא אֱלֹהִים אֶל יַעֲקֹב עוֹד. כְּבָרִאשׁוֹנָה, מָה בָּרִאשׁוֹנָה עַל יְדֵי מַלְאָךְ אַף שְׁנִיָּה עַל יְדֵי מַלְאָךְ. אָמַר רַבִּי אַבָּא בַּר כַּהֲנָא, "עוֹד", אֵינִי מְיַחֵד שְׁמִי עַל בְּרִיָּה. (בראשית לה יא) אֲנִי אֵל שַׁדַּי פְּרֵה וּרְבֵה, וְלֹא פְּרוּ וּרְבוּ, הָאִישׁ מְצֻוֶּה עַל פְּרִיָּה וּרְבִיָּה [וְאֵין הָאִשָּׁה מְצֻוָּה עַל פְּרִיָּה וּרְבִיָּה].