The Holy Name, therefore, is hidden and revealed. It is hidden, corresponding to the most hidden Atika Kadisha. It emerges in Zeir Anpin. All blessings therefore must be both hidden and revealed. Meaning, they must be recited using the second pronoun, as in “Blessed are you,” then using the third (hidden) person, “who has hallowed and commanded us.” It is hidden, corresponding to these hidden letters that derive from Atika Kadisha; and it is visible, corresponding to the letters in Zeir Anpin.
The nose of Arich Anpin The breath (or spirit) of life blows on Zeir Anpin through the nose of Arich Anpin, through the opening of this orifice. One Hei derives from this orifice that supports another Hei below. This breath emerges from the hidden brain and is called the spirit of life. By means of this spirit people will know wisdom at the era of King Messiah, as written, “and the spirit of Hashem shall rest upon him, the spirit of wisdom and understanding…” (Yeshayahu 11:2). This nose (chotem) is life in every direction, complete joy, contentment, and healing. It is written of the nose of Zeir Anpin, “there went up a smoke out of his nostrils” (II Shmuel 22:9), but here it is written, “and for my praise will I refrain (echetom) for you” (Yeshayahu 48:9).