I will explain this to you by means of a parable that relates to the affairs of this world: It is human nature to like and respect the attribute of giving, while the attribute of receiving from another person is viewed as repulsive and degrading. Accordingly, if one visits the house of a friend, and the friend invites him to dine with him, he will decline to eat even if he is very hungry because he considers it demeaning and degrading to receive a gift from his friend.
However, if his friend implores him sufficiently, so that it becomes abundantly clear to him that he would be doing his friend a great favor by eating, he will agree to dine with him. He no longer feels that he is the one receiving the gift and that his friend is being the giver, but rather the converse: He is the giver, the one doing his friend a favor, by accepting this favor from him.