“The Lord said to Abram” – Rabbi Berekhya began: “By the fragrance of your good oils, your name is like poured oil” (Song of Songs 1:3). Rabbi Berekhya said: To what was Abraham our patriarch comparable? To a flask of balsam oil surrounded with a fastened cover, that was placed in a corner and its fragrance did not diffuse. When it was moved, its fragrance diffused. So, the Holy One blessed be He said to Abraham our patriarch: ‘Move yourself from one place to another place, and your name will be exalted in the world.’
Abraham's Fragrance That Drew the World to God
Bereshit Rabbah 39:2